Market Positioning While Maintaining Prices

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How have you been able to keep Honest Marijuana Company’s price per pound at $2K while the industry average has been falling?

Franciosi: The main thing we’ve done is keep our focus on using high-quality ingredients and processes that make our flower unique. Everyone believes they’re doing that and I’m sure a lot of people are, but we insist on plant-based nutrients, full-spectrum lighting, and probiotic methods—to create the most desirable cannabis possible. After that we package the marijuana in our unique, nitrogen-sealed cans by N2 patch. The goal is to preserve the product in the way it leaves our grow facility until it gets to the end consumer. By doing that, we can maintain the flavor profiles, the terpenes, and other elements. 

We grow it a certain way, we pick it at the right time, and then we process so it is kept in a condition where it’s perfectly ready to smoke the way we would want it, the way home growers would preserve it for themselves, using our special packaging. It is just like any produce or food product that can go bad over time, so we package our product right when we would most desire to consume it ourselves. Then we pass that experience on to the consumer.


What do you project will happen industry-wide over the next year or two? Do you think Honest Marijuana Company will be able to maintain its position and price?

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Franciosi: Our position is that we’re little guys—we have one of the smaller facilities in the state. I think we’re smaller by 10%, size-wise. By that nature, we are a boutique product. We have a small team of growers who have been with us since the beginning, for the most part. We are trying to maintain that handcrafted, boutique mentality and product quality. We think that is what will hold us over, despite the fact that more grows and product are coming online and people are producing more and more and with greenhouse methods and those types of things. We think that even if our pricing doesn’t stay where it is right now, we will still be able to maintain with where the market is heading, based on the quality and consistency and the clean cannabis that we provide. These elements will help us stay profitable.


Any other thoughts on where you think the future of the cannabis industry is going?

Franciosi: I think it is going more and more toward big agriculture-style grown product. There will be more greenhouses and more mixed lighting and natural light. Quality is not on the top of everybody’s list right now. The extracts and edibles and a lot of those things are being made with subpar quality cannabis to keep the price down. Cannabis consumers are always going to want the highest and best quality that they can find, and there will be a distinction in that over time. It will be similar to what you see with the different varieties, quality levels, and associated prices of wine.


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Anthony Franciosi is the head grower of Honest Marijuana Company, which uses all-natural cultivation methods to produce only the finest organic and eco-conscious cannabis products. Their marijuana is also packaged in Earth-friendly recyclable tin cans with pure nitrogen, to ensure only the highest level of integrity and quality. Anthony advises ganjapreneurs on all of the assets needed to start a marijuana growery, cultivation practices, pricing marijuana products for both wholesale and consumer sale, and more. https://honestmarijuana.com/