At one time Astronaut Ice Cream became a popular fad. Flash frozen ice cream produced a unique, cool treat that was fun to eat and play with. Now the next great thing may be Space Weed.
CannaGenesis has used science to develop flash frozen cannabis. The company is excited to offer this product for consumption in Washington. There are plans to expand into other states through partnerships and licensing deals. CannaGenesis and Space Weed CEO Eric Young would like to introduce you to his company and its revolutionary product.
CBJ: What is CannaGenesis?
Eric: Cannagenesis is a licensed Washington state tier 3 producer/processor since 2015. Our focus is on sustainable growing methods, product innovations, and branding. We invest heavily in research and development and then bring products to market quickly for customer feedback.
CBJ: What is the current state of the market in Washington?
Eric: The market has been very challenging for most producers. Washington has a total sales tax of 47%, which keeps the black market going. It also has the most stringent rules against vertical integration, which means only the very best producers will ever make it on the retail shelves. However, the market has been fantastic for customers. Higher quality, lower prices, and the widest selection of products anywhere. We are also seeing the emergence of brands in Washington with more professional packaging and marketing campaigns than other states.
CBJ: How does your company deal with those challenges?
Eric: We see it as a blessing in disguise. Only the best producers are going to survive. We need to make the highest quality products at the lowest possible cost. We did not want to be in a “race to the bottom” in prices, and made a critical decision to differentiate our products so we would not be competing directly with other companies.
CBJ: How is your company different?
Eric: We have a patent-pending drying method called “Flash Frozen Curing.” It allows us to dry flower in hours instead of weeks while preserving the flower in its freshest state. Hanging dried plants degrade very quickly, and [the] valuable terpenes evaporate as the plants are exposed to oxygen. With our method, we can retain the original size, color, smell, and potency of the flower for years!
CBJ: How did you invent this curing method?
Eric: I started freezing our fresh flower years ago in order to process live resin concentrates. The quality of live resin is undeniable with the preservation of terpene content due to fresh frozen input material. I then began experimenting on drying fresh frozen material into smokeable flower with various equipment, materials, and processes. It’s quite challenging to get it right since flower buds all have different sizes and structures and mistakes are very costly.
CBJ: What do customers think of Flash Frozen Cured flower?
Eric: It has been quite polarizing! The flower is unlike anything else on the market. It looks, feels, and smokes very different than regular flower. Some old school smokers don’t like it, but we have found a very loyal following of customers that are quite obsessed over it. Some of our earliest fans started referring to it as “space weed” due to its lightweight and super unique texture, so we trademarked “Space Weed” and did a rebrand.
CBJ: Why exactly do your customers love “Space Weed”?
Eric: It starts with appearance. Space Weed is very pretty, the buds are big and the colors are vibrant. We are also giving the customer much more weed for the weight they are paying for. This is because Space Weed has lower water content, so that means more flower per gram, rather than excess water weight. So you can visually see that a gram of our weed looks like two grams of traditionally cured flower. We proudly display this in our jars. Wet flower is a bad deal for the customers since they pay by weight and water is heavy. Wet flower also oxidizes and degrades faster as it dries out. Space Weed is evenly dried so it’s very soft and easy to break apart—no need for a grinder. This also makes it burn clean and smooth, leaving only white ash.
We hear from customers who swear Space Weed is the smoothest smoke they have ever had. You can rip a giant bong hit and never cough! It’s also ideal if you prefer vaping or have a Volcano. We have heard from customers that have lung problems or have recently had lung/neck surgery that Flash Frozen Cured Space Weed is the only flower product that they can consume. We have also learned that customers who smoke Space Weed three or more times in a row can tell the difference when they smoke traditionally cured cannabis.
In an industry where customer loyalty has been extremely difficult to retain, we have seen significant customer loyalty and we believe that is attributed to the unique benefits of Flash Frozen Cured Space Weed.
CBJ: Can you tell us about your growing methods?
Eric: Cannagenesis is proudly clean green certified, our growing and drying methods are chemical-free. We grow year round in light deprivation greenhouses with LED lights to conserve energy. Our plants are grown in living soil using natural amendments like worm castings. This means we can recycle our soil since it’s not full of chemicals commonly found in bottled nutrients. It also means clean flower, free of pesticides and heavy metals. Sustainable growing is the right choice for our business, our customers, and the environment.
CBJ: What other products is CannaGenesis making?
Eric: Mostly byproducts from our Flash Frozen Curing method. We have a popular line of pre-rolled joints called Space Cones. They are bigger than normal joints and extremely smooth. We have a really nice bubble hash and rosin line coming soon for our concentrate lovers.
We are also investing heavily in products geared for new cannabis users and lightweights. This is a huge market opportunity that is currently underserved in retail stores. These products include a low potency cigarette called “Cannalites” and a low-dose tablet. Again all of our products come from Flash Frozen Cured flower to ensure the highest quality.
CBJ: Do you have any further expansion plans?
Eric: Yes, I have already been approached by several growers regarding our drying technology. So I formed a new company called CannaGenesis Technologies and started signing licensing deals this year with producers in Washington and beyond. I designed and built a new machine that is optimal for our drying technology and will be offering the equipment on a leasing contract. And we will be licensing our Space Weed brand, as well, to producers looking for marketing support.
For more information on CannaGenesis visit them online at cannagenesis.com.