Education

CannaProfile: The Cannabis Alliance

CannaProfile: The Cannabis Alliance

In the early days of cannabis legalization in Washington, four large cannabis advocacy groups existed: the Coalition for Standards & Ethics (CCSE), the Northwest Producers Processors and Retailers Association (NWPPR), the Washington Marijuana Association (WMA), and the Committee for Adult Use and Ethics of Marijuana (CAUSE-M). As the cannabis market grew and evolved it became clear to these organizations that their advocacy efforts would be optimized if they joined forces rather than compete over members and voice.